TelevisaUnivision PrendeTV and Upfront

Client: TelevisaUnivision | Agency: Known | Role: Senior Integrated Producer

A collage of various images and advertisements promoting TV shows, channels, and media content which include photos of people, a bus with promotional branding, and graphic designs with text in Spanish.

The Details

In 2021, Univision set out to launch PrendeTV (now ViX), a premium Spanish-language AVOD platform designed to celebrate Hispanic audiences. Partnering with us, we produced a multiplatform campaign built around the idea “Donde Se Encuentran” (“Where They Meet”), highlighting the best of entertainment and culture.

As the Integrated Producer and client’s point person, I led our design and AV teams, as well as oversaw all other agency teams (social, digital and print) working on the PrendeTV launch.

The campaign spanned over 1,000 digital and social assets, engaging viewers through tailored creative and strategic media placement.

A promotional image showcasing various movies and TV shows, with the text 'De todo lo que te gusta, gratis. Prende TV' and a button labeled 'Disfruta ya'.
A promotional image for a TV show titled "Knight and Day" featuring a man in sunglasses riding a red motorcycle with a woman behind him, in a busy urban setting, and a pink logo of "Prende TV" at the top.
Posters of two women advertising TV channels, with Spanish text promoting free access and Spanish speaking content.

The Upfront:

Following the PrendeTV platform’s success, Univision returned in 2022 to collaborate on its Upfront campaign. We produced two videos and a full creative toolkit under the “Grow With Us” tagline, seamlessly integrating Televisa’s new brand identity after the merger. The result was a bold, unified B2B campaign for the newly formed TelevisaUnivision brand.

I was once again the client’s main point of contact and managed the day-to-day relationship, coordinated between departments, and ensured all deliverables met creative expectations and strategic goals on time and within budget.

Digital billboard in a city displaying an advertisement with smiling diverse group of people including men, women, and children. Text reads "GROW WITH US" and "TelevisaUnivision" with various network logos beneath.