The Details

Blizzard partnered with We Are Royale to create two recruitment spots for the new season of Overwatch. We designed these social and in-game pieces in a way to drive player excitement and expand the game’s audience.

As the Producer, I led the project from brief through delivery, serving as the primary client contact and overseeing all production workflows. With character assets still evolving on the client side, the process required tight coordination, proactive communication, and rigorous version control to ensure the team was always building from the latest files.

We delivered two creatively distinct executions: one featuring original 3D character animation and cinematic worlds for Talon, and another driven by bold, kinetic 2D animation for Overwatch. Each spot captured a different side of the franchise while staying true to the energy and tone fans expect.

So—Overwatch or Talon? Which side would you choose?