Monopoly App Banking

Client: Hasbro | Agency: We Are Royale | Role: Senior Producer

The Details

Following the success of the Monopoly Expansions campaign, Hasbro invited our team to bring that same creative and strategic expertise to their next priority launch: Monopoly App Banking.

Building on the strategy we had previously developed, we created a kid-targeted campaign for a product that merged the classic Monopoly board experience with a fun new companion app. Thanks to the strong relationship we’d already built with the client, we were able to transition seamlessly into this new phase.

The campaign introduced a live-action component (allowing me to partner closely with our seasoned line producer), alongside 2D and 3D animation showcasing the app’s interactive features.

Throughout the process, I ensured all production variables – from focus group and stakeholder reviews – were carefully integrated into our schedules and budgets.

As the lead producer, I managed licensing and contract terms, coordinated with external music and VO vendors, and established a comprehensive deliverables list that kept all teams aligned from kickoff through delivery.

Localized Assets

Deliverables:

  • Several Linear and OTT/CTV videos with cutdowns

  • YouTube Shorts video adaptation

  • Localized assets for two international markets

  • Usage guides