Ultimate Grogu

Client: Hasbro | Agency: We Are Royale | Role: Senior Producer

The Details

Hasbro has become one of our most trusted and recurring clients. After two years of successful campaigns together, they knew they could count on us to bring their next big launch to life.

The Ultimate Grogu Collectible was still in development when we began working on the campaign, and the physical product was expected to continue to evolve over the following months. To accommodate any changes, we replicated the product fully in CG, giving us the flexibility to update the design and details as the physical collectible evolved.

We worked on the campaign from initial concept development through final delivery, including a shoot of the work-in-progress product and the production of the full CG campaign across two key beats:

Teaser Spot:
A short-form spot showcasing the collectible’s product details, created to run on Amazon’s Star Wars product page.

Hero Cinematic:
A larger hero film designed for paid media, along with an alternate version supporting the lead-up to Comic-Con.

The cinematic campaign also included multiple custom deliverables and cutdowns, all built from the core creative concept and tailored to different placements and media needs.