Good Morning America
Client: ABC | Agency: Stun Creative | Role: Senior Producer
The Details
Over the years, I’ve had the opportunity to produce two complete graphics packages for Good Morning America, each with its own distinct style and creative direction.
The 2019 redesign (video above) took a fresh, 2D graphic-forward approach, transforming the iconic “G” into a power-up button as part of a modernized visual identity.
The earlier package (video below) featured bold, 3D design elements inspired by GMA’s Times Square studio, tying the on-air graphics to the show’s physical environment in New York City.
Both packages included a full suite of deliverables, ranging from logo redesign and multiple show opens to comprehensive toolkits that supported the show’s evolving brand.