The Drew Barrymore Show
Client: CBS | Agency: Stun Creative | Role: Senior Producer
“Promo for Drew Barrymore’s new daytime show features interview with her younger self, and it’s ‘magic’”
The Details
Our clients at CBS asked us to create the logo and a campaign for the launch of The Drew Barrymore Show that featured Drew’s fun personality. I acted as the point Producer during the concepting phase, as well as during post production, and partnered with our in house line producer for the shoot.
The viral live action spot where Drew introduces her old self during a 1982 Johnny Carson appearance won a Clio Award.
As the lead producer, I also handled all the licensing details with The Carson Entertainment Group
Our other spot for the campaign featured a modern and impactful graphic animation introducing Drew to daytime television.
Deliverables:
Live action spot
All-graphic spot
Logo Design, Branding, and Graphics Toolkit