ABC Owned Television Stations

Client: ABC | Agency: Stun Creative / Vivid Zero | Role: Senior Producer (At Stun Creative)

The Details

ABC’s Owned Television Stations group set out to create a cohesive visual identity across all eight of their stations, while still preserving the unique design elements, logos, and color palettes that local audiences had come to recognize over the years.

Over the course of this multi-year process, our team planned, designed, animated, and programmed more than 300 graphics, including new icons and graphics for their weather software, all rigorously tested for consistency and flexibility.

Deliverables:

Each deliverable was designed with modularity in mind, enabling every station to easily integrate its own colors, logos, and local photography, achieving a consistent network look while preserving local character and brand recognition.

  • Cold Opens

  • Show Opens

  • Talent Opens

  • Mini Opens

  • Lower Third System

  • Full Screen Templates

  • Split Screen Templates

  • Weather Graphics System

  • Programmed Xpression projects to use as base templates