ABC Owned Television Stations

Client: ABC | Agency: Stun Creative / Vivid Zero | Role: Senior Producer (At Stun Creative)

The Details

ABC’s Owned Television Stations group set out to create a cohesive visual identity across all eight of their stations, while still preserving the unique design elements, logos, and color palettes that local audiences had come to recognize over the years.

Over the course of this multi-year process, our team planned, designed, animated, and programmed more than 300 graphics, including new icons and graphics for their weather software, all rigorously tested for consistency and flexibility.

News reporter from ABC 7 standing outside a gas station at night, reporting on a fire incident with emergency vehicles in the background.

Deliverables:

Each deliverable was designed with modularity in mind, enabling every station to easily integrate its own colors, logos, and local photography, achieving a consistent network look while preserving local character and brand recognition.

Cold Opens
Show Opens
Talent Opens
Mini Opens
Lower Third System
Full Screen Templates
Split Screen Templates
Weather Graphics System
Programmed Xpression projects to use as base templates

TV weather forecast showing rain across parts of the Midwest and Great Lakes region with a female weather presenter wearing a pink dress, standing in front of a weather map.

View of a busy city street with cars at a CTA train station entrance in Chicago. People are waiting outside the station on a rainy day, with raindrops visible on the camera lens.